PEPSICO | Krakow, Poland

Marketing Artwork Coordinator South-West Europe

November 2024 – Present

Coordinated Artwork packaging projects for Foods and Beverages categories for Southwest Europe market (Spain, Portugal and Italy).

Responsabilities:

• Stakeholder Coordination: Liaise with internal and external stakeholders for feedback, sign-offs, and Q&As.
• Artwork Management: Oversee timelines, feedback & facilitating approval process for new designs across packaging types (label, shrink, can, corrugate, e-comm). Ensure regulatory compliance, manage artwork production, and confirm assets with printers.
• Regulatory Alignment: Coordinate with regulatory teams to ensure BoP (Back of Pack) information is accurate and aligned with new regulations.
• Approval & Monitoring: Review and monitor progress of artworks approval process, act as a gatekeeper for obligatory changes, and track production progress.
• Project Management: Manage timelines, and ensure, through dedicated checks and follow-ups, packaging follows international and local guidelines.

PEPSICO | Krakow, Poland

Creative Marketing Specialist

March 2024 – October 2024

Creative marketing support for the Belgian Beverage team.

Responsabilities:

• Marketing campaign localization and delivery,
• POS material order management,
• Obsoletes goods management & Internal orders (fresh stocks),
• Artwork process support.

Fields of expertise:

Marketing operations, marketing campaigns, media campaigns, project management, marketing execution, creative briefs, marketing support, digital, content.

Self-Employed | Remote work

Professional Freelancer ┃ Marketing and International Sales Management

June 2020 – Present

• Marketing activities specialized in French language;
• International sales and marketing consultant with French, English and Spanish.

Fields of expertise:

• Content management: website content management ( scheduling and publishing), French copywriting with SEO, web copywriting, creative and technical copywriting (beauty, health and lifestyle sectors), translations/localisations of texts (from English/Spanish into French), proofreading (proofreading/correction of texts in French);
• Website management: CMS management (WordPress…);
• Website performance and analytics: Implementation of Google Analytics – GA4 and reporting, implementation of Google Tag Manager and website tracking tags…;
• Social media management: definition of social media strategy, social media management (Instagram and Facebook), planning, scheduling and publication of social media posts, creation of posts and visuals for social media;
• Other activities: Creation of visuals and designs, Photo editing, Sales management (in French, English and Spanish), Business development, …

Atelier XIV | Krakow, Poland

Senior Content Marketer with French

October 2022 – October 2023

Creating a variety of content for digital marketing assets (including blog posts, social media posts, brochures, reports, press releases, newsletters, …).

• SEO writing
• Creative writing
• Localizing content from English to French
• Research and insights
• Project Management
• Team player

Cognizant on behalf of Google | Krakow, Poland

Web Product Implementation Specialist

@ Google Technical Solutions EMEA (Webtech Team)

April 2021 – March 2022

B2B communication with French-speaking advertisers
Responsibilities :

• Provided technical support to advertisers (small and medium businesses, larger accounts);
• Implemented tags (website conversion tracking, remarketing, enhanced ecommerce …) on CMS (WordPress, Prestashop, Shopify…) or custom made websites;
• Set up Google tools such as Google Tag Manager, Google Analytics accounts and Google Ads;
• Answered any inquiries regarding the use of such tools;
• Provided troubleshooting on Google tools.